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Let’s Visit Johnny as a young child, at home, with his mum...

His Mum is really busy, but Johnny’s bored and wants some attention.

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Instead, his mum gives him a cookie to pacify him. It works and Johnny feels happier for a while.

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His Mind Minions notice that cookies stopped his boredom.

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A Few Years Later...

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Johnny has a run in with some bullies. They take his stuff and beat him up. He feels alone and scared.

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Walking home he passed a sweetshop and his Mind Minions remember how the cookie helped with boredom so maybe it will make him feel better now.

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He stuffs his face with junk food and forgets his problems for a while.

As He Gets Older...

By this point Johnny’s mind minions are starting to realise that this is a solution that can work to stop painful feelings.

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So when he’s dumped by his girlfriend, he dives straight into a mountain of burgers and fries to help get through.

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But bigger problems need bigger solutions so he spends nights on end in front of the TV demolishing tubs of ice cream.

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