
Let’s Visit Johnny as a young child, at home, with his mum...
His Mum is really busy, but Johnny’s bored and wants some attention.

Instead, his mum gives him a cookie to pacify him. It works and Johnny feels happier for a while.

His Mind Minions notice that cookies stopped his boredom.

A Few Years Later...

Johnny has a run in with some bullies. They take his stuff and beat him up. He feels alone and scared.

Walking home he passed a sweetshop and his Mind Minions remember how the cookie helped with boredom so maybe it will make him feel better now.

He stuffs his face with junk food and forgets his problems for a while.
As He Gets Older...
By this point Johnny’s mind minions are starting to realise that this is a solution that can work to stop painful feelings.

So when he’s dumped by his girlfriend, he dives straight into a mountain of burgers and fries to help get through.

But bigger problems need bigger solutions so he spends nights on end in front of the TV demolishing tubs of ice cream.
